Tuesday, May 26, 2015

Toyota Uses Chocobo Theme In New Ad

Photo illustration via autoevelution.com
Toyota's been making waves in the past past year in Japan by pairing its line of hybrid cars with iconic JRPG games. Last year saw the release of a commercial using the Dragon Quest 3 overworld theme:

In a cute touch, the car colors in the above commercial match one of the more common party configurations for the game: Hero, Priest, Sage and Soldier. So earlier this week, they debuted a new commercial spot to sell the latest model of the Toyota Aqua X-URBAN (known here in the USA as the Prius C): The Chocobo Theme! Personally, I think this marketing idea is genius? Want to target the gekky thirty-something market with some nostaligia, this is the perfect way to scratch that itch.

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