|Image courtesy of Coffee Stain Studios|
Goat Simulator saw its first showing at GDC in San Francisco on two computers, causing a foot traffic pileup. "Two people came up to me and literally threw money at us. They threw, like, $17. That was the first money we made from Goat Simulator." The game began trending worldwide on Twtter, camera crews came to the office. When release day appeared, people logged onto Steam one minute past midnight in their time zone and panicked when they didn't see the game. Ibrisagic was bombarded on Twitter with requests for what time the game would appear.
Her article also details how a silly kicked-around idea's success took everyone in the studio by surprise:
Ibrisagic posted the very first gameplay trailer, went to bed, and woke up to 80,000 views. By the time he made his five-minute walk to the office, there were 100,000. "It just became bigger and bigger and bigger, and at the end, I remember GameSpot made a video about why Goat Simulator needs to happen, that games can be stupid sometimes. People wrote really long emails to us to explain why this was important to the industry. We began to feel that maybe we could release this thing..." They had to define not only their own vision, but what players expected -- Ibrisagic recalls hearing from fans who could not wait to be chased by animal control as if by police in Grand Theft Auto, or who wrote about how cool it was going to be to control a tank as a goat.
If you're interested in getting a copy of the game yourself, you don't have to throw money at the devs, you can purchase it direct from the studio.